In recent years, technological advancement has continued to have a profound impact on consumer behaviour. Digital signage continues to grow and has become one of the major influencers in consumer buying decision. The global spread of the COVID-19 pandemic has accelerated the growth of digital adoption.
Here are 5 reasons you should adopt digital signage today:
Improves customer experience:
Interactive digital signage can greatly improve a customer’s experience by providing displays that are both entertaining and informative, allowing consumers to build their loyalty to your business or brand.
Over 42% of customers feel influenced by digital signage:
By using digital signage to provide relevant product and promotional information to shoppers, over 42% of surveyed customers confirmed that the digital sign influenced their buying decision and brand awareness.
Flexible and cost reduction:
When it comes to what you can display on digital signage, the list is nearly endless. Whether you want to display photographs, videos or advertise your social media feeds or news channels to your audience, you have the flexibility to adapt your signage to your business.
Grab attention and engage your customers:
Digital displays are attention-grabbing. Whether you’re promoting a special offer or disseminating information in a patient waiting room or to customers on the line in a shopping mall, consumers pay more attention when digital displays are used.
Instant communication and increased productivity:
This allows you to make instant changes or corrections without worrying about missing one of your ads. So you can be sure that all your ads are up to date, all your news is current and all your ads are where they need to be at the appropriate time.